Bosideng

[vc_row equal_height=”yes” content_placement=”top” css=”.vc_custom_1503490145246{margin-top: 60px !important;}”][vc_column width=”1/2″][ut_image_gallery thumbnail_size=”large” grid=”2″ adjust_row=”yes” gap=”40″ animate_once=”yes” delay_animation=”true” gallery=”3236,3235,3234,3232,3231,3230,3229,3237″ effect=”flipInX”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Brief” font_container=”tag:h6|font_size:25px|text_align:left|color:%231e1e1e” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1503489965762{margin-bottom: 10px !important;}”][ut_header title=”Bosideng”]A high street fashion brand in China, Bosideng needed to make an impact when it launched its £35 million European flagship store in London. Bosideng appointed RSM to create a premium launch event for media, stakeholders, staff and customers, along with accompanying PR strategy.[/ut_header][ut_portfolio_details style=”inline” values=”%5B%7B%22title%22%3A%22CLIENT%3A%22%2C%22description%22%3A%22United%20Themes%22%7D%2C%7B%22title%22%3A%22DATE%3A%22%2C%22description%22%3A%22July%2028%2C%202016%22%2C%22is_link%22%3A%22true%22%7D%2C%7B%22title%22%3A%22CATEGORY%3A%22%2C%22description%22%3A%22Design%22%2C%22is_link%22%3A%22true%22%7D%5D” title_color=”#333333″][ut_social_share_bar border=”true” share_text=”SHARE:” share_text_color=”#333333″ icon_color=”#999999″ border_color=”#efefef”][/vc_column][/vc_row][vc_section][vc_row][vc_column width=”1/2″][vc_custom_heading text=”Solution” font_container=”tag:h6|font_size:25px|text_align:left|color:%231e1e1e” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1503490024658{margin-bottom: 10px !important;}”][vc_column_text]

RSM developed the initial launch concept of East Meets West, including creation of brand videos, establishment of social media channels, integrated PR strategy and organisation of a three-day event programme with media, staff and stakeholders, as well as an official opening with government officials.

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Results” font_container=”tag:h6|font_size:25px|text_align:left|color:%231e1e1e” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1503490033916{margin-bottom: 10px !important;}”][vc_column_text]

RSM’s strategy resulted in £1.2million worth of media coverage; Bloomberg, Financial Times, The Guardian, The Independent, Metro and Reuters. With activities recognised by UK Trade & Investment and China-Britain Business Council, leading to further opportunities.

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row gap=”10″][vc_column][ut_showcase_shortcode showcase_id=”2951″][/vc_column][/vc_row][/vc_section]